User Experience

My favourite user experience of 2015

2 minute read

MailChimp have really come up with something great here. A great user experience in a small package. Drum roll please.

And the User Experience Award of 2015 goes to…

MailChimp Snap

Snap lets you send mini email newsletters on your phone. Simple concept.

As I find myself regularly emailing links to blog posts and my work, I would prefer them not to disappear down the orifice of someone’s email client. It’s good to be able to send more attractive and eye-catching emails from the comfort of the couch or on the go. This is why I love Snap.

I came across it by chance on the App Store, and being a satisfied MailChimp user, I was intrigued that they had another offering. It’s the smallest app imaginable in terms of both functionality and footprint. 

I could have chosen something more substantial, sustainable and world changing, but I just had a lot of fun using Snap. 

How it works

To get started, you need a free or paid MailChimp account with a subscriber list already setup. 

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When it’s opened, you are presented with a delightful intro screen. It’s clear what actions to take next. So we upload an image from our photostream.

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Simple and effective onboarding. Nice focusing.  

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Fill in the details in the short form. Inputs are easy to fill and labelling is clear.  

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If the link is wrong, Snap gives a helpful error message. It’s the small details.  

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Press next, and you are presented with three basic email templates. Not a huge difference between them, but I like the minimalism. The cover image really takes centre stage here.  


Add your subscriber list, which was set up in MailChimp.

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The final step is to press send, and that’s it.

Why it’s a winner

It does one thing really well. It’s fast and there is no learning curve.

They have made something that could be time-consuming and frustrating very easy. Also, it’s something I wouldn’t have imagined using, but through pure UX, I now use it frequently. 

It looks beautiful too and makes a great first impression. It has a striking intro page, with a vivid colour scheme and imagery. Since it’s such a simple proposition, aesthetics are important here.

Well done MailChimp. Snap is a wonderful user experience in a tiny package.

Visit MailChimp Snap.       


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